Limbering up

A Dose of Insight

When you work on your own, it is sometimes easy for your focus to get a bit narrowed down and stale.  Well that's what I find anyway.

Every now and then you need to get a shot of steam from somewhere, and in my experience, books or online content do not always measure up to the task.  There's something about a live experience that can't be compared.

In this context, Susan and I had the opportunity this week to attend a presentation by Kevin Roberts, worldwide CEO of Saatchi & Saatchi.  It was an awesome experience.

He was talking about "Taking Wellington to the World".  I suppose a lot of the specifics are, in practice, only actionable in the context of big business and large organisations, which is not us.

A few of the gems...
He talked about the diminishing relevance of countries and nation-hood, and the increasing focus on cities as the locus.
He talked about the increasing importance of community and personalised service in business.
The decline of plans and policies in favour of action - "fail fast, learn fast, fix fast".

Whatever, you get the impression that here is a guy who has his finger on the pulse of a lot of what's happening in the world, and who has the ability to call the shots as he sees them.  After an hour in the presence of such a person, I went away feeling energised and expanded and loosened up around the edges.  I think my ability to work effectively, and make good forward-looking decisions, has been boosted.

I think we need to do stuff like that more often.

Tags: GTD, Micro-ISV, Kevin+Roberts, lovemarks

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